April 2020 - Head of Off Trade Sales - Armit Wines (Home-Based)

Competitive Salary, up 20% Bonus, Car Allowance, plus other benefits.   Immediate start.


Full Job Description

April 2020 - Head of Off Trade Sales - Armit Wines (Home-Based)


The role of Head of Off Trade Sales will create and implement all sales initiatives in all Off Trade Channels as identified by the business. Delivering the commercial objectives of the business within the agreed budgets and hit sales targets and supplier expectations.

The role will identify new opportunities across various key categories acting as the key conduit to market for all off trade activity. Ensuring there is a coherent plan from the creation to delivery of sales activity and promotions alongside our annual sales calendar, with relevant and realistic initiatives in place.
Working closely with all other line managers, Financial controller, Operations and Replenishment Managers, other members of the sales team, Suppliers and directly with the Managing Director.

Responsible for the direct management of the regional sales team and their own development. Ensuring the regional strategy is established and executed to delivery to compliment the wider Off Trade offering.
Develop reports and analyse industry data and trends adapting plans to incorporate insights. Working with Armit’s CRM outsourcing company to deliver, sales campaigns, offers and agreed sales opportunities.

The ideal candidate will be flexible in their approach to working, thorough and organised in their approach with excellent interpersonal and communication skills. An advocate for Armit Wines with a strong commercial appreciation. The successful candidate must have had exposure/experience of to selling wine to Majestic and Waitrose, this is extremely important.


1. High level of sales experience, ideally in the drinks trade, with off-trade experience essential.
2. Minimum 5 years’ experience in senior sales field specifically with Majestic and Waitrose preferred.
3. Excellent verbal and written skills & digital know-how. Fluent English
4. WSET qualifications and wine enthusiasm


1. Autonomy, self-discipline & organisational skills, a real self-starter
2. Integrity and confidentiality
3. Strong negotiation skills
4. Communicative
5. Commercial and analytical, numeracy a must

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